UP video series in tune with intermodal facility launch

Earlier this year, the corporate communications department at Union Pacific Corp. launched “Listen UP,” a music video series showcasing UP milestones, events and facilities. Posted on the railroad’s YouTube channel, the videos are designed to acknowledge as well as engage employees, and reflect the diverse locations and communities in which UP operates.

UP's newly christened intermodal facility in Santa Teresa, N.M. — the subject of our June cover story — was featured in the second Listen UP video, as I noted in my June column. Albuquerque's Le Chat Lunatique, which "purveys an addictive genre they call 'filthy, mangy jazz'" and counts Django Reinhardt and Stéphane Grappelli as musical influences, is also featured. In the video, the group's performance of a song — "If You Don't Know," featuring the skittering violin of lead vocalist Muni Kulasinghe — is interspersed with scenes of Santa Teresa terminal employees at work. 

"This is a different kind of thing for a railroad to do," says UP Communications Manager for Video Django Greenblatt-Seay, who spent about four hours shooting the video. "Imagine you're me and you [show up at the] Santa Teresa site. ... A couple people know what you're doing. A lot don't. You meet people all day saying, 'You're going to do what?"

Employees found out soon enough.

"We were set up in a place between an administrative building and a parking lot, so people were walking by," Greenblatt-Seay said. "One [UP worker] asked the guitar player, 'Can you play some Metallica?' He did."

So the video was a success on a few levels. Here's the clip.

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